Star Mall
Mobile App
Parent and Student
EdTech
Role
UX Designer
Context
Reward Store for Parent and Student App
Duration
01.2023 -- 05.2023
My individual contribution:
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Design: lead the design of the Star Mall for both Spark parent and student apps
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Collaboration: collaborate with cross-functional team on design details of rewards, points, and payments
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Testing and Data Analysis
Design Challenge
About
Spark seeks innovative solutions to enhance student engagement, motivation, retention, parent involvement, and performance tracking. The challenge encompasses:
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Developing strategies for active student engagement and long-term motivation.
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Mitigating dropout rates and ensuring students stay committed from enrollment to graduation.
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Fostering robust collaboration between parents, teachers, and the institution.
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Creating tools and platforms for tracking and analyzing student performance.
01/ Research
Research Methods
Persona
Information Architecture
User Interviews and Survey
User Testing
How Might We
enhance students' sustained engagement in both learning and service activities?
02/ Interaction
How do learners access to the Star Mall on the Student App?
On the homepage of the student
app, there is entrance to the Star Mall
on the sidebar menu, showing the
number of available stars
A Display Page for Redeeming Points
A Modal for a Detailed Description with
CTA
Learner Flow
How do parents access to the Star Mall?
Option 1:
Parents are notified when their children initiate point exchanges through the student app.
They can then confirm the exchange, provide an address if necessary, pay for the delivery fee, or choose to cancel the transaction.
Option 2:
Parents can initiate an exchange from the parent app by accessing the "Personal Center."
From there, they can view their Starpoints balance, review their exchange history, and initiate a new exchange.
When they find a product or service they wish to redeem, the process is similar to Option 1: they confirm the delivery address and make the required payment.
Product Redemption Page:
When Parents Tap 'Exchange
Stars History Page: Tracking Earnings and Costs
Address Input Page
Exchange Confirmation
or Cancellation Page
User Flow: Parent App
03/ Metrics
1
Student Engagement and Motivation
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Improvement in attendance rate
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Classroom participation
2
Student Retention
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Dropout rate reduction percentage from enrollment to graduation
3
Parent Involvement
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Number of collaborative initiatives in between parents, students and teachers
04/ Reflections
What goes well
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Increased Participation: The project has seen a significant rise in student and parent involvement. The points system motivates them to attend classes and engage in educational activities, leading to better attendance and student motivation.
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Diverse Product Range: Users appreciate the wide selection of redemption products. They find items that genuinely interest them, and the regular addition of new, appealing products keeps the redemption program fresh and engaging.
What didn't go well
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Point Accumulation Balance: ensuring the transparency and accuracy of the point accumulation process is vital. Addressing discrepancies promptly is essential to maintain trust and user satisfaction, as some users may encounter issues with their earned points.
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Communication: Enhancing communication channels is crucial. It's essential not only to address user concerns and feedback but also to proactively inform users about changes, updates, and new offerings to keep them informed and engaged.